APOCALYPSE BUILD-OFF & RALLY

Welcome to the BESPOKED x Brother Cycles APOCALYPSE Build-Off.

The APOCALYPSE Build-Off returns to BESPOKED - this time with higher stakes, harsher conditions, and a city on the brink.

Explore the bikes built to survive the unthinkable in a dedicated show space, then watch them put to the test in an end-of-the-world cargo APOCALYPSE Rally through the ruins of London, as part of a theatrical urban delivery mission on Saturday, April 25.

APOCALYPSE Rally | Saturday, April 25

Watch builders steer their apocalypse-ready machines to glory in a self-guided 5km route, attempting to dispose of radioactive waste* threatening the planet—earning points through challenges along the way.

Cheer them on as these Mad Max-inspired builds roll through the city en route to Seabass Cycles, delivering their deadly payload.

*Not actual radioactive waste. We couldn’t get the permit.

Applications to take part in the 2026 Build-Off Challenge are now at capacity. Thanks to everyone who applied.