BESPOKED x BROTHER CYCLES APOCALYPSE BUILD-OFF
The APOCALYPSE has come to London. After the chaos that unfolded in Manchester last year, the APOCALYPSE Build-Off returns to BESPOKED – this time with higher stakes, harsher conditions, and a city already on the brink.
This is no longer about building a bike for a pleasant post-apocalyptic tour. These machines must survive ordinary Tuesdays in a decaying urban wasteland, endure acid rain downpours, and transport precious (and highly unstable) cargo through the ruins of London in a challenging urban delivery mission on Saturday, April 25th.
BUILD WISELY.
HUMANITY IS COUNTING
ON YOU.
THE APOCALYPSE BUILD-OFF
The BESPOKED APOCALYPSE Build-Off is an invitation to play and to reconnect with a special kind of creativity that thrives within the confines of limitations. A space where, within those limitations, builders can be freaks and just have fun.
Open to individuals, builders, bike shops (or anyone who has a hankering to build a machine you can ride to hell and back), the APOCALYPSE Build-Off bicycles will be showcased for BESPOKED visitors in a dedicated section for the entirety of the show, April 24th-26th.
And, should you win the Build-Off, you might just save our species - and every other species on Earth - and also win some cool bike shit along the way.
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Welcome to the BESPOKED x Brother Cycles APOCALYPSE Build Off.
Your challenge, should you choose to accept it, is to build a bike for the apocalypse, then ride it to glory and salvation as you dispose of the radioactive waste slowly destroying our planet. The problem? It’s super unstable and must be transported delicately through the decaying remains of London by the only means of transport that’s still operable in the wasteland: your trusty bicycle.
Read the Build-Off Guidelines carefully, as all entries must abide by our apocalyptic rules. Should you succeed, you won’t just save our species - and every other species on Earth - you might also win some cool bike shit along the way.
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Entry to the APOCALYPSE Build-Off Competition
A single plinth in the dedicated APOCALYPSE area at BESPOKED London to showcase your build for the duration of the show
2 weekend tickets to BESPOKED London
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EXHIBITOR SET UP DAY : Thursday 23rd April
EXHIBITION OPEN DAYS : Friday 24 - Sunday 26th April 2026
APOCALYPSE CHALLENGE RIDE : Saturday 25th April 2026
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£80 per build
Spaces are extremely limited, so apply to enter now!(Exhibitors who have already registered for BESPOKED may enter for free.)
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2025 Build-Off winners, Sentient, will award the coveted “Best Apocalypse” prize, alongside a crowd-voted favourite.
First prize will win a Brother Cycles Pinecone, with runner up prizes to be announced.
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All entries must comply with the official APOCALYPSE Build-Off guidelines.
Download the official APOCALYPSE Guidelines here.
THE APOCALYPSE RALLY
APRIL 25 | 16.00
The year is 2028. What remains of the once-great city of London is now a wind-scoured wasteland of crumbling concrete, twisted steel, and radioactive dust. Acid rain falls without warning. Nature is not healing - it’s mutating.
Against all odds, the good people at SEABASS CYCLES are in possession of the only known way of disposing of the radioactive waste slowly destroying our planet. The problem? It’s super unstable and must be brought to them delicately through the decaying remains of London by the only means of transport that’s still operable in the wasteland: the trusty bicycle…
Join in the fun and cheer the builders on as they steer their APOCALYPSE-ready rides to glory and salvation in a self-guided 5km route to safely dispose of the radioactive waste slowly destroying our planet, earning points for challenges along the way as they deliver the deadly payload and save humanity.
TAKE PART IN THE BUILD-OFF AND RALLY!
